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5 Benefits of Social Media Benchmarking

Social media benchmarking is the process of comparing your social media metrics to those of your competitors, industry leaders, or even your own past performance, with the overall goal of driving future growth.


Benchmarking can help you understand how your social media efforts stack up against others in your industry, and identify areas where you may need to improve. It also allows you to identify areas of strength and weakness and make data-driven decisions about how to improve performance.


There are five primary benefits from including social media benchmarking in your strategy:

  1. Identify areas of improvement: By benchmarking your social media performance against your competitors or industry leaders, you can identify areas where you may need to improve, such as engagement, reach, or content strategy.

  2. Stay competitive: Benchmarking allows you to understand how your social media efforts compare to others in your industry, so you can stay competitive and make adjustments as needed.

  3. Identify best practices: By looking at what your competitors and industry leaders are doing well, you can identify best practices and strategies that you can implement in your own social media efforts.

  4. Make data-driven decisions: Benchmarking provides you with a wealth of data that you can use to make informed decisions about your social media strategy.

  5. Identify new opportunities for growth: Benchmarking can help you identify new opportunities for growth, such as new social media platforms or emerging trends in your industry that you can capitalize on.

Overall, Social media benchmarking is an important aspect of a comprehensive social media strategy that can help you understand your performance and make data-driven decisions to improve it.


Measure Studio provides unique benchmarking capabilities, including analyzing real-time data to reliably predict how well a post is destined to perform, based on past data. This clues social managers in on what steps may need to be taken to maximize reach; be it re-wording the message, boosting the post, etc.


To begin benchmarking on your own, try Measure Studio free for 14 days!

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