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5 Instagram Best Practices That Are Always In Style

Instagram, like all social platforms, is constantly changing and evolving. Features are added and removed, emphasis is placed on different or new types of content, and new technology is taken into consideration to improve the user experience.


Instagram periodically updates its algorithm to improve said UX and increase the relevance of the content shown to users. It is difficult to predict exactly when these updates will occur, as they are typically not announced in advance.


Some updates may be more significant than others, while some may be minor changes that go largely unnoticed by users. In general, it's important to stay up-to-date with the latest changes to the Instagram algorithm and to adjust your strategy accordingly.


Despite the ever-evolving algorithm, there are several best practices that have remained relevant on Instagram over time;

  1. Use high-quality, visually appealing images: Instagram is a visual platform, so it's important to use high-quality images that capture the attention of your audience.

  2. Use hashtags: Hashtags can help increase the visibility of your posts, making it easier for people to discover your content.

  3. Engage with your followers: Take the time to respond to comments and messages from your followers, and consider using Instagram's "Stories" feature to share more personal, behind-the-scenes content.

  4. Use Instagram's paid promotion features: Instagram offers a range of paid promotion features, such as sponsored posts and Instagram ads, which can help increase the reach of your content.

  5. Stay up-to-date with Instagram's terms of service: Instagram regularly updates its terms of service, so it's important to familiarize yourself with the latest guidelines to ensure that your content stays within the platform's guidelines.

If your team is able to stay ahead of the curve on these five items, you're almost certain to create meaningful community engagement on Instagram.

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