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How To Create Social Media Content With Viral Potential in Measure Studio

While most social media managers will tell you that creating viral content is often due more to luck than skill, there are ways to ensure your team is prepared to capitalize on that virality if and when it occurs.


Still, social media data can be very useful in identifying which content has viral potential. It provides a wealth of information about how users are interacting with and sharing content online.


By analyzing social media data, companies gain insights into which types of content are most popular and are being shared widely, as well as which users are most influential in terms of sharing and promoting content.


There are several ways that social media data can be used to identify content with viral potential;

  • Engagement metrics: One way to identify potential viral content is by looking at engagement metrics, such as the number of likes, comments, and shares that a piece of content receives. High engagement can be a good indicator that a piece of content is resonating with users and has the potential to be shared widely.

  • Viral coefficient: Another way to identify potential viral content is by calculating the viral coefficient, which is a measure of how many new users a piece of content is likely to generate for each user who sees it. A viral coefficient greater than one indicates a piece of content has the potential to go viral, as it is likely to generate more new users than the number of users who saw it.

  • User demographics: Social media data can also be used to identify content with viral potential by analyzing the demographics of users who are engaging with and sharing a piece of content. For example, if a piece of content is particularly popular with a certain age group or geographic region, it may have more viral potential within those demographics.

Social media data provides valuable insights into which content has the potential to go viral, enabling companies to tailor their content strategy and focus on creating and promoting content that is most likely to be shared widely.

So, how can you use Measure Studio to create viral content?


Engagement metrics analyzed within Measure Studio, such as the number of likes, comments, and shares that a piece of content receives, can be very useful for identifying viral content because they provide real data on how well a piece of content is resonating with users and how widely it is being shared.


High engagement can be a good indicator that a piece of content has the potential to go viral, as it suggests that it is resonating with a large number of people and is likely to be shared widely.


There are several ways that social media engagement metrics provided by Measure Studio help with identifying viral content;

  • High engagement: As mentioned, high engagement can be a strong indicator that a piece of content has the potential to go viral. By analyzing engagement metrics, you can identify which pieces of content are performing particularly well and have the potential to be shared widely.

  • Rapid growth: Another way that engagement metrics can help with identifying viral content is by looking for rapid growth in the number of likes, comments, and shares that a piece of content receives. If a piece of content is experiencing rapid growth in engagement, it may be an indication that it has the potential to go viral.

  • Grouping/Comparisons: Engagement metrics can also be useful for identifying viral content by comparing the performance of different pieces of content. For example, you could compare the engagement of a new piece of content with the engagement of similar content that you have published in the past, to see if it is performing significantly better.

While there will always be an element of luck involved in achieving true viral status, utilizing tools like Measure Studio to better understand and analyze the metrics and data mentioned above will put you in a better position to make some luck of your own.


Interested in learning more about Measure Studio? Schedule a free demo today!

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