• Michaella Estevez

Dive Deeper into Instagram Video with our New IGTV analytics! - Measure Studio

We've all heard of IGTV by now (Instagram's answer to YouTube). Unlike Instagram stories, where videos can only be up to 15 seconds long, IGTV videos can be anywhere from 15 seconds to 10 minutes in length for most users, and up to 60 minutes long for verified users.

Once you upload a video to IGTV, Instagram gives you some data about its performance, but not much. Metrics are limited to likes, comments, view count, average percent of video watched, and an audience retention graph.

That's why we're stoked to announce that our Instagram analytics just got a lot juicier - Measure Studio now supports IGVT analytics to make your experience that much better.

As the first social media analytics tool to include IGTV metrics, we’ve taken those elementary analytics and made them better with:

  • Viewing your data on a time series, hourly for the first 72 hours, and daily thereafter.

  • Automated benchmarking so you can track all your IGTV metrics across multiple channels and easily see how they’re performing.

  • Post and metric comparisons so you can see what’s working and what isn’t. Likes versus view counts? Yes, please!

  • Grouping videos together for easy organization.

Happy measuring!

Want to learn more? Sign up for a free 14 day trial (no card required) and start connect your Instagram accounts, or schedule a demo.

Measure Studio is wholly owned and operated by Paladin Software.

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