Snapchat Best Practices to Drive Audience Growth, Engagement
Snapchat may not get the level of attention attracted by some of its rivals, but remains important for brands for a variety of reasons, primarily its ability to offer a unique and highly engaged audience that can be difficult to reach through other social media platforms.
A few additional reasons why Snapchat can be important for brands include:
Younger audience: Snapchat has a large and highly engaged user base, particularly among younger generations (13-24 years old) which are harder to reach through traditional marketing channels.
Location-based targeting: Snapchat's location-based targeting feature allows brands to reach users based on their location, which can be useful for promoting localized products and services.
Engaging features: Snapchat's features such as filters, lenses, and geofilters can help brands create engaging and interactive content that can drive engagement and increase brand awareness.
Influencer marketing: Snapchat has a strong influencer culture and many users with large followings, which can be a great way for brands to reach a new audience and increase their visibility.
Ad targeting options: Snapchat offers a variety of ad targeting options, such as age, gender, location, interests, and behaviors, which can help brands reach a highly targeted audience.
E-commerce: Snapchat has been developing its in-app shopping feature, allowing brands to connect their e-commerce store to the app and make it easier for users to buy their products.
Snapchat can be an effective platform for brands looking to reach younger audiences and create engaging, interactive content that can drive engagement and increase brand awareness.
What are some best practices for brands using Snapchat?
As with any platform, Snap is filled with dos and don'ts, as well as a variety of best practices.
Creating a unique and identifiable profile: Make sure your profile picture and username are consistent with your brand and easily recognizable.
Building a community: Use Snapchat's features, such as "snap maps" and "stories," to build a community of engaged followers.
Creating engaging content: Use Snapchat's creative tools, such as filters and lenses, to create fun and interactive content that resonates with your target audience.
Utilizing influencers: Partner with influencers in your industry to reach new audiences and gain credibility.
Measuring success: Use Snapchat's analytics tools to measure the success of your campaigns and adjust your strategy accordingly.
Creating unique campaigns: Create unique campaigns that align with Snapchat's features and audience.
Having a consistent posting schedule: Posting on a consistent schedule will help grow your following and keep your audience engaged.
Being Authentic: Be real (not to be confused with BeReal), transparent, and human in your approach. Avoid hard-selling or overly promotional content.
Encouraging user-generated content: Encourage your followers to share their own content related to your brand, and repost their snaps or stories on your account.
Staying on top of the latest features and updates: Stay up-to-date with the latest features and updates from Snapchat, and be prepared to adapt your strategy accordingly.
For brands, agencies, and organizations who master the best practices above, a winning Snapchat strategy is already in the works.