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TikTok Metrics to Focus On for Social Media Managers in 2023

TikTok has exploded onto the social media scene over the past few years, and more brands than ever are finding themselves in need of a social strategy that includes the popular platform.


TikTok has the potential to be a powerful marketing tool for brands looking to reach a large and engaged audience in a fun and creative way. Additionally, TikTok is important for brands because it offers a unique and highly engaged audience that can be difficult to reach through other social media platforms.


As more and more organizations turn to TikTok in 2023, social media managers focusing on TikTok should pay attention to the following metrics:

  1. Views: This metric measures how many times a video has been viewed. The more views a video has, the more engagement it's getting.

  2. Engagement rate: This metric measures the number of likes, comments, shares, and views a video gets as a percentage of its total views. A higher engagement rate means that the video is resonating well with viewers.

  3. Followers: This metric measures the number of users who follow your account. A higher number of followers means you have a larger audience to reach with your content.

  4. Video completion rate: This metric measures the percentage of viewers who watch a video to the end. A high video completion rate indicates that the video is engaging and capturing viewers' attention.

  5. Audience retention: This metric measures how long viewers watch a video for. A higher audience retention rate means that a video is keeping viewers engaged for longer.

  6. Audience demographics: This metric measures the age, gender, location, and interests of your followers, allowing you to tailor your content to your audience.

  7. Hashtags: This metric measures the number of times a hashtag is used in a post. More hashtags used in a post increases the chances of a post being seen by more users.

  8. Reels: Reels are TikTok's version of stories. This metric measures the number of Reels created and engagement with them.

These metrics can help you understand how well your content is performing and where to focus your efforts for best results. As is the case with any other social platform, understanding which metrics to focus on is critical to achieving sustained growth and engagement.


Interested in learning more about TikTok and Measure Studio? Check out our TikTok platform page.


Looking to begin measuring your TikTok performance? We're here to help! Schedule a demo if you would like to chat, or get started right away with this free 14-day trial.


Happy measuring!


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