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  • Writer's pictureThomas Kramer

What We Built This Year: 2020

Measure Studio's mission is to make social media data dauntingly powerful and stupidly simple.

2020 started with an MVP (minimum viable product) and the conclusion of our invite-only beta program. Today , digital media powerhouses such as Group Nine, Omnia Media, IGN, and 2btube trust Measure Studio to power their social media data and content strategy.

I'd say "mission accomplished", but we're just getting started, and I can't wait to share what's in store for 2021. Here's what we shipped in 2020:


New Platforms: Twitter and Snapchat

Twitter and Snapchat Story Studio accounts joined Measure Studio's list of supported social media platforms, alongside YouTube, Instagram, and Facebook.

We have requests to add several additional platforms, so keep an eye out for what's next.


Fully Customizable Dashboard

Move, arrange, and resize graphs to highlight KPIs that matter to your team. We added support for dozens of account-level metrics so you can design the reporting dashboard of your dreams.

You can even customize dashboard views on the go from your phone! 2021 should see even more account-level metrics, and platform-level aggregations.


Instagram IGTV Posts

Instagram's native analytics leave much to be desired. Now you can compare performance across IGTV posts with ease and group posts across platforms for in-depth analysis.

Look out for Reels posts in 2021.


Multi-Post Comparisons

Ever wanted to see an hour-by-hour comparison of 10 Instagram stories? We got you covered.

Select posts and the desired time period to instantly visualize post comparisons across a given metric, or export data.


Multi-License Packages for Agencies and Talent Networks

Easily provide your clients or talent with a dedicated environment for their social media data.

You can pop in and out of their accounts to generate reporting on their behalf or walk them through the numbers. With consideration to their privacy, they can turn your access on or off at any time.


Really Damn Secure

We leveled up security and privacy in a big way.

Data is encrypted both in transit and at rest and stored in the good ol' US of A. We released a number of team permission controls, including enforced two factor authentication.

We added options to download all of your data and content, automated the deletion of your data when you terminate your account, and automated the deletion of data from lapsed free trials.

We never handle your social media username or password, never request any content management or comment permissions for your accounts, and pledge to never monetize your data.


It's a pleasure to measure!

Get started with a free 14 day trial (no card required), or schedule a demo.



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