How we got here
The question
Measure Studio started in 2021 with a simple question: what does “good” performance even mean on social? And how do you communicate that to others?
Good changes all the time. Accounts grow and decline. Algorithms shift. Platforms come and go.
The work
To give you an answer, we threw a few combined decades of experience in social media, a world-class development team, and a ton of AI and math at the question.
Our first customers were media companies drowning in manual reporting, tagging every post by hand just to answer a Monday-morning question.
The turn
When AI finally got good enough to do the reading, the insight — not the dashboard — became the product, and Archer, the AI named after our CEO’s dog, was born.
Today
Today we’re a remote team analyzing tens of millions of posts and counting, building for the media companies, brands, and agencies shaping what folks see in the feed every day.
- 2020
Prototype launched — used by a winning Presidential campaign
- 2021
Company formed
- 2022–2025
Millions of posts analyzed and classified for top brands and media companies. Another Presidential campaign.
- 2026
First AI agent for social media strategy
