harborcityfc Derby delivered. #HarborDerby
For sports
Analytics that know the game
For sports media, leagues, and teams whose content calendar is a fixture list. Measure watches every post — and logs the teams, athletes, tentpoles, and sponsors in it, automatically.
Used by some of the biggest names in sports media.
Used by the teams behind some of the biggest accounts in media and sports —
The problem
Game day doesn't wait for your tag taxonomy
One game floods every account you run — highlights, reactions, pressers, sponsor activations — across team, league, talent, and show handles. By Monday, someone wants rivalry-week numbers, athlete-level breakdowns, and proof for the jersey sponsor. Manual tagging was never going to survive the season.
The difference · Content Lens
Content Lens speaks sports
Most analytics tools count views. Content Lens watches the content. It's the AI classification layer inside Measure — it knows a rivalry-week highlight from a locker-room walkout, recognizes who's on camera, and spots the sponsor on the jersey. Every post, on every platform, classified automatically.
Sports teams
Every club and franchise in the frame or the caption — yours, the rival's, the whole league's.
- Home & away detection
- Rival coverage
- Cross-league rollups
Athletes & talent
Who's actually on camera — players, coaches, commentators, legends, and the mascot.
- Player detection
- Coaches & staff
- Hosts & analysts
Tentpoles & moments
Every post mapped to the moment it fed — no hashtag discipline required from anyone.
- Draft night
- Season opener
- Playoffs
- Rivalry week
- Trade deadline
Promoted brands & sponsors
Sponsor logos, product placement, and paid partnerships — with disclosure receipts.
- Brand detection
- Ad detected
- Disclosure methods
Teams, athletes, tentpoles, and sponsors are just the start — Content Lens reads 40+ dimensions on every post: format, tone, language, on-screen text, full video transcripts, and more.
Explore Content Lens Archer × Measure MCP
Ask Archer what won gameday
Archer is the AI agent inside Measure Studio — and it has seen every gameday post, classified by Content Lens down to the athlete, the moment, and the sponsor in frame, then benchmarked against your season. Ask at the final whistle; the answer beats the postgame show.
Archer is built into Measure Studio on every plan. And through the Measure MCP, the same analyst answers inside Claude, ChatGPT, or any MCP client your team already uses.
What changes
What sports teams get from Measure
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Report by property, not by handle.
Roll posts up by team, competition, show, or athlete — across every account that touched them. Each property gets its own dashboard, benchmarks, and targets.
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Sponsor proof on tap.
Content Lens flags every post a partner appears in — logo, product, or paid tag. Renewal decks build themselves, in your branding, with the receipts attached.
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Benchmark the whole league.
Track rivals, league accounts, and the media covering your sport. See where you rank on every format — and which of their plays are worth stealing.
See your season, classified.
14-day trial · No credit card · Content Lens on from day one.
Who it's for
Media. Leagues. Teams.
Sports media
Social media analytics for the newsrooms covering the game.
Shows, talent, and rights coverage rolled up like the franchises they are — with matchday recaps editorial can actually act on.
- Benchmark every show and property
- See which athletes move the audience
- Brief editorial without the CSV grind
Sports leagues
Social media analytics for the league office.
Your accounts and every club's, side by side. See which markets move, which tentpoles land league-wide, and what broadcast partners actually earned.
- League-wide rollups across every club
- Tentpole reporting, draft through finals
- Partner recaps with real numbers
Sports teams
Social media analytics for clubs and franchises.
Game day to off-season, every post benchmarked against your back catalog and your rivals — and every sponsor exposure logged automatically.
- Rival benchmarks on every format
- Sponsor exposure, auto-detected
- Athlete content tracked by player
From final whistle to Monday's meeting.
14-day trial · No credit card · Connect your accounts in minutes.