Effective February 9, 2020
Measure Studio is a software product provided by Paladin Software, LLC.
If you have any questions or concerns about our use of your Personal Information, then please contact us using the contact details provided at the end of Section 3.
A. About Us
Measure Studio is a data and analytics software product (the “Services”) operated by Paladin Software, LLC, a company headquartered in the State of California in the United States (“we,” “us,” “our,” and “Paladin”).
The Services enable our Users to collect, analyze, and share their own social media account data. Find out more about our software
B. Key Terms
"User" means any person or entity that is registered with us to use the Services. Most commonly, Users are typically social media creators, digital media publishers, brands, or agencies managing social media accounts.
"Personal Information" means any information that identifies or can be used to identify a User, directly or indirectly. Examples of Personal Information include, but are not limited to, full name, email address, phone number, address, payment or banking details, and software usage data.
“Social Media Data” means any information collected that is privately made available to us via the express authorization of Users for each social media account they connect to the Services. Examples of Social Media Data include, but are not limited to, published content, content metadata such as titles or descriptions, engagement data such as impressions, video views, and comments, social audience demographics, and geography. Social media platforms supported at the time of this writing include YouTube, Facebook, and Instagram, and may include additional platforms in the future.
"You" and "Your" refers to the User.
2. Privacy for Users
This section applies to the Personal Information we collect and process from a User or Potential User through the provision of the Services. In this section, "you" and "your" refer to Users and Potential Users.
A. Information We Collect
The Personal Information that we may collect broadly falls into the following categories:
(i) Information you provide to us: In the course of engaging with our Services, you may provide Personal Information about yourself, other Users you invite to your account, or your social media accounts. Personal Information is often, but not exclusively, provided to us when you sign up for and use the Services, consult with our User support team, send us an email, integrate the Services with another website or service (for example, when you choose to connect your Instagram account(s) with Measure Studio), or communicate with us in any other way.
This information may include:
Registration information: You need a Measure Studio account to use the Services as a User. When you register for an account, you will be asked to provide certain basic information, such as your name, email address, password, and phone number (for example, if you are using two-factor authentication).
Billing and communications information: If you purchase our Services, you may also need to provide us with payment and billing information, such as your bank information, credit card details, and billing address. We will also maintain a record of your billing transactions and purchases, and any communications and responses.
Information we process on your behalf: In order to provide you with data and analytics features in your account, you need to authorize us to collect data from your social media accounts.
This information may include:
Device information: We collect information about the device and applications you use to access the Services, such as your IP address, your operating system, your browser ID, and other information about your system and connection.
Log data: Our web servers keep log files that record data each time a device accesses those servers and those log files contain data about the nature of each access, including originating IP addresses. We may also access metadata and other information associated with files that you upload into our Services.
Product usage data: We collect usage data about you whenever you interact with our Services, which may include the dates and times you access the Services and your browsing activities (such as what portions of the Services are used). We also collect information regarding the performance of the Services, including metrics related to the deliverability of emails alerts. This information allows us to improve the content and operation of the Services, and facilitate research and analysis of the Services.
(iii) Information we collect from social media platforms: We actively acquire information about your social media content from social media platforms. We are only able to collect such data with your explicit authorization for each social media account, as granted on its respective platform. You are able to revoke our authorization to collect this data at any time in Measure Studio or in your social media account settings.
You can learn more about each respective social platform’s terms of service and privacy policies via the links below:
Social Platforms Terms of Service:
YouTube API Client: https://developers.google.com/youtube/terms/api-services-terms-of-service
Social Platforms Privacy Policies:
Google & YouTube: http://www.google.com/policies/privacy
Examples of the information we receive from social media platforms include audience demographic information (such as age and gender), social media content metadata such as post text and video titles, and online behavioral data (such as impressions, video views, and social engagements on social media content). We use this information, alone or in combination with other information we collect, to enhance our ability to develop and provide you with more relevant products, features, and services.
B. Use of Personal Information
We may use the Personal Information we collect through the Services or other sources for a range of reasons, including:
- To send you updates on your subscription, including plan changes and cancellations.
- To send you updates on changes to your account, including when social media accounts or users are added and removed from your account.
- To bill and collect money owed to us by you
- To send you system alert messages.
- To communicate with you about your account and provide User support.
For example, if you contact us via our support chat while our team is offline, we may follow up with you there or via your provided email address or phone number.
- To meet legal requirements, including complying with court orders, valid discovery requests, valid subpoenas, and other appropriate legal mechanisms.
- To provide information to representatives and advisors, including attorneys and accountants, to help us comply with legal, accounting, or security requirements.
- To prosecute and defend a court, arbitration, or similar legal proceeding.
- To respond to lawful requests by public authorities, including to meet national security or law enforcement requirements.
- To provide, support and improve the Services. For example, this may share your information with third parties in order to provide and support our Services or to make certain features of the Services available to you.
- To inform published social media data studies. In the case that we publish any social media data, it will be anonymized or aggregated with data from other accounts, and will not be identifiable as your data in any way.
- Other purposes. To carry out other legitimate business purposes, as well as other lawful purposes about which we will notify you.
C. Cookies and Tracking Technologies
We and our partners may use various technologies to collect and store information when you use our Services, and this may include using cookies and similar tracking technologies, such as pixels. For example, we use Google Analytics to assess which Services you use and how you use them. We use this information to provide analytics information and enhance the effectiveness of our Services. Reports are also available to us when we send email or support chat messages to you, so we may collect and review that information.
D. Secure Data Storage, Non-Resale, Data Portability
Your Personal Information and Social Media Data is stored on a secure server. We do not, under any circumstances, sell your Personal Information or Social Media Data. You may export (download) your Social Media Data from Measure Studio at any time.
E. Non-Usage in Other Software
While Measure Studio is owned and operated by Paladin, we will not use your data collected in Measure Studio for use in Paladin’s other software products.
F. Other Data Protection Rights
You may have the following data protection rights:
- To access, correct, update or request deletion of Personal Information. We take reasonable steps to ensure that the data we collect is reliable for its intended use, accurate, complete, and up to date. As a User, you can manage your individual account and profile settings within Measure Studio, or you may contact us directly by emailing us at firstname.lastname@example.org. If you choose to terminate your subscription, we will delete your user and data following the completion of your subscription term.
You can revoke Measure Studio’s access to your authorized data from Google, YouTube, Facebook, Instagram other social media platforms at any time via each platform’s app and security settings, which can be found using the links below. Note that revoking such authorizations will eliminate most functionality in Measure Studio.
YouTube & Google: https://security.google.com/settings/security/permissions
If you wish to have your authorized social media data removed from Measure Studio or our website, please contact us at email@example.com.
- In addition, individuals who are residents of the European Economic Area (EEA) can object to the processing of their Personal Information, ask to restrict processing of their Personal Information, or request portability of their Personal Information. You can exercise these rights by contacting us using the contact details provided in the "Questions and Concerns" section below.
- Similarly, if Personal Information is collected or processed on the basis of consent, the data subject can withdraw his or her consent at any time. For example, if you authorize us to collect data from your YouTube channel, you may revoke this authorization using Google’s privacy controls. Withdrawing consent will not affect the lawfulness of any processing we conducted prior to withdrawal, nor will it affect processing of Personal Information conducted in reliance on lawful processing grounds other than consent.
- The right to complain to a data protection authority about the collection and use of Personal Information. For more information, please contact your local data protection authority. Contact details for data protection authorities in the EEA are available here.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection law. We may ask you to verify your identity in order to help us respond efficiently to your request.
3. General Information
A. How We Share Information
(i) Our service providers: Sometimes, we share your information with our third-party service providers, who help us provide and support our Services and other business-related functions.
For example, to analyze data, to host data, engaging technical support for our Services, processing payments, and delivering content.
(ii) Any competent law enforcement body, regulatory body, government agency, court or other third party where we believe disclosure is necessary (a) as a matter of applicable law or regulation, (b) to exercise, establish, or defend our legal rights, or (c) to protect your vital interests or those of any other person.
(iii) A potential buyer (and its agents and advisors) in the case of a sale, merger, consolidation, liquidation, reorganization, or acquisition.
(iv) A company providing you with a free Measure Studio license. We provide a Bulk License subscription, through which a single user or company can buy multiple Measure Studio licenses and provide a dedicated Measure Studio account free of charge to others. This option is designed to help companies that work with multiple clients on social media (for example, talent managers, social media agencies, etc.) serve their clients. If you use a Measure Studio account provided to you by another user or company via a bulk license, that user or company will have access to and can download any social media data and personal information that you have provided to Measure Studio.
(v) Any other person with your consent.
B. Legal Basis for Processing Personal Information (EEA Persons Only)
If you are from the European Economic Area (EEA), our legal basis for collecting and using the Personal Information described above will depend on the Personal Information concerned and the specific context in which we collect it.
However, we will normally collect and use Personal Information from you where the processing is in our legitimate interests and not overridden by your data-protection interests or fundamental rights and freedoms. Typically, our legitimate interests include improving, maintaining, providing, and enhancing our technology and products; ensuring the security of the Services and our Websites; and for our marketing activities.
If you are a User, we may need the Personal Information to perform a contract with you. In some limited cases, we may also have a legal obligation to collect Personal Information from you.
If we ask you to provide Personal Information to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your Personal Information is mandatory or not, as well as of the possible consequences if you do not provide your Personal Information.
Where required by law, we will collect Personal Information only where we have your consent to do so.
If you have questions about or need further information concerning the legal basis on which we collect and use your Personal Information, please contact us using the contact details provided in the "Questions and Concerns" section below.
C. Your Choices and Opt-Outs
Users who have opted in to our marketing emails can opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link at the bottom of our marketing messages.
Also, all opt-out requests can be made by emailing us using the contact details provided in the "Questions and Concerns" section below. Please note that some communications (such as service messages, account notifications, billing information) are considered transactional and necessary for account management, so Users cannot opt out of these messages during the term of their Services per their software license agreement with Us.
You acknowledge that by using Measure Studio, you grant us permission to use your or your company’s social media account’s name, logo, or any other marks on our website and in our marketing materials. You can opt out of being included on our website or in our marketing materials any time by contact firstname.lastname@example.org.
D. Our Security
We take appropriate and reasonable technical and organizational measures to protect Personal Information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the Personal Information. If you have any questions about the security of your Personal Information, you may contact us at email@example.com.
Measure Studio accounts require a username and password to log in, and may require a phone number for two-factor authentication as an added layer of account access security. Users must keep their username and password secure and never disclose these to a third party. We cannot resend forgotten passwords and will only provide User with instructions on how to reset them.
E. California Privacy
Under California Law, California residents have the right to request in writing from businesses with whom they have an established business relationship, (a) a list of the categories of Personal Information, such as name, email, and mailing address, and the type of services provided to the User that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third-parties’ direct marketing purposes, and (b) the names and addresses of all such third parties. To request the above information, please contact us through our contact form or email us firstname.lastname@example.org.
F. Children under 13 years of age
The Services are not intended for children under age 13 or for anyone under age 18 without the involvement of a parent or guardian. We do not knowingly collect or distribute information from or about children under 13.
G. Changes to this Policy
H. Questions & Concerns
If you have any questions or comments, or if you have a concern about the way in which we have handled any privacy matter, please use our contact form to send us a message. You may also contact us by postal mail or email at: email@example.com
For EEA Residents:
For the purposes of EU data protection legislation, Paladin Software, LLC is the data processor of your Personal Information. Our Data Protection Officer can be contacted at firstname.lastname@example.org.
For Non-EEA Residents:
Paladin Software, LLC
Attn. Privacy Officer
417 S. Hill Street, Ste. 546
Los Angeles, CA 90013