What's new in Measure Studio: September 2026

Here’s everything that shipped in September: new features, quality-of-life improvements, and fixes across the platform.

Features

• Added Threads as a new platform. Connect your Threads accounts and report on them next to everything else.
• Added YouTube public accounts, so you can track channels you don’t own, such as competitors.
• Added new Instagram engagement metrics: reposts, saves, and shares, plus combined likes, comments, and views across Instagram and Facebook. Instagram posts now also show their crossposted status.
• Added X full-archive backfill. Newly connected X accounts now pull posts beyond the 3,200-post timeline limit, along with their public metrics.
• All video view counting now follows the Shorts counting method starting August 24, 2026, so views are comparable across formats.
• Custom detections in Summaries. Define your own named detection fields with your own values, so Content Lens can classify posts by the criteria that matter to you.
• You can now exclude Content Lens detections when searching posts.
• OCR text filters now support negative keywords.
• When you duplicate a post group, you can now choose what to copy: dashboard and targets, posts, autogrouping settings, or folder.
• You can now set up auto-tagging for a future date range, for example to tag everything published next month with a campaign name.
• Post group dashboards can now be built for an empty group, and you can pick a default template for new dashboards.
• Dashboard tables now let you choose the default sort metric and ascending or descending order.
• Post detail metric charts now have a daily view toggle next to the cumulative view.
• Page-by-page charts now let you select more than 5 options.
• Archer now follows report generation rules for writing and layout, so reports need less cleanup.
• Added more access controls and permissions for MCP.
• Facebook Stories now work in URL search.

Improvements

• Instagram boosted posts now include paid metrics and ad metadata.
• Boosted Instagram posts now show their ad account, even when that ad account isn’t connected, and appear in ad account filters.
• The Transcripts tab now populates for posts analyzed by Summaries.
• Replaced our transcription provider for better reliability.
• Removed the legacy computer vision (CV) options from post detail, filters, and exports now that Content Lens covers them.
• Tightened permission checks across dashboards, exports, reports, saved searches, tags, and user management.

Bug fixes

• Fixed Instagram Reels showing 0 views for some posts on newly added accounts.
• Fixed Instagram collaborator engagement data not populating.
• Fixed a Facebook reel not appearing in Measure Studio.
• Fixed dark data not populating for dark posts.
• Fixed duplicate Meta posts appearing after boosting.
• Fixed YouTube (owned and public) accounts ignoring initial sync backfill limits.
• Fixed YouTube organic views in the API being unavailable for videos or exceeding total views.
• Fixed YouTube reauthentication emails being sent for public accounts.
• Fixed Snapchat Profile connections failing with “no account found”.
• Fixed Snapchat Profile URL search.
• Fixed dashboard export totals not matching the dashboard.
• Fixed post exports failing for some users.
• Fixed users with the right permissions being unable to adjust team access.
• Fixed symbols such as | not being treated as must-include terms in Post Text filters.
• Fixed the account selection in the Posts platform filter looking broken.
• Fixed sync errors that could interrupt media processing and Facebook Stories syncing.