Page Owned Video Views

What are Page Owned Video Views?
A measurement of how many times a brand’s promoted videos were watched for at least a 3 second duration, or at least 97% of a video shorter than 3 seconds.

Where should I find Page Owned Video Views?
Utilize the Professional dashboard in the left menu under your profile home. Access the Meta Business Suite and then Insights. Click Content, then the Posts and stories drop down menu, and choose Videos. Select a video to view its insights and adjust the metric to Page Owned Video Views.

Why are Page Owned Video Views Important?
It indicates how well brand promotion is actually assisting in overall content exposure and brand awareness. It also signals how interactive an audience is with actually playing promoted content.

How to improve your Page Owned Video Views metric?
Collaborate with Influencers and other creators or brands to garner a wider audience and increase the amount of opportunities for plays. Test your strategies organically through trials to optimize them and improve the quality of content shared when implementing paid promotion.

How frequently should I track this?
Always track at least once a week and report at least once a month for congruent organization and consistent analysis.