Sound On 10s Video Views

What are Sound On 10s Video Views?
Sound on 10s video views is a measurement of how many times a video was played for a duration of at least 10 seconds with the viewer’s sound turned on.

Where should I find Sound On 10s Video Views?
Utilize the Professional dashboard in the left menu under your profile home. Access the Meta Business Suite and then Insights. Click Content, then the Posts and stories drop down menu, and choose Videos. Select a video to view its insights and adjust the metric to Sound On 10s Video Views.

Why are Sound On 10s Video Views Important?
Because half a video’s content is audible rather than visual, it’s a better measurement of how many opportunities a video post has to fully deliver its message, offering a more precise measurement of how many times your content has been viewed in full for at least 10 seconds.

How to improve your Sound On 10s Video Views metric?
Call on your audience to turn their sound on to get the full effect of your video content. Ensure that you’re providing useful and relevant audio that necessitates Sound On viewing.

How frequently should I track this?
Track weekly and report once every 30 days for consistency.