Total Ad Impressions

What are Ad Impressions (Total)?
Total ad impressions is the total number of times an ad was seen regardless of where the content was posted or shared.

Where should I find Ad Impressions (Total)?
Utilize Facebook Ads Manager and select Ads or Ad Sets. Click View Charts and hover over the Ad or Ad Sets you’re tracking and select View Charts.

Why are Ad Impressions (Total) Important?
Ad Impressions are the broadest measurement of campaign performance, and essential for determining overall impressions for your ads. From this, we can determine a success rate and judge campaign strategies.

How to improve your Ad Impressions (Total) metric?
Collaborate to expand the reach of your ads. Post consistently and when your audience is most active to gather a following of repeat impressions. Encourage followers to share your content. Link your content from outside platforms to invite users to join your Facebook following.

How frequently should I track this?
Track by campaign while also analyzing weekly and reporting monthly.