Total Reactions

What are Total Reactions?
A measurement of the entire sum of reactions a post has received.

Where should I find Total Reactions?
You can identify the Total Reactions metric within Meta Ads Manager and Page Insights.

Why are Total Reactions Important?
Reactions are an important source of feedback for brands to understand how their audience feels about their campaign. They also help creators to identify which types of content resonate well, and which social strategies they should use.

How to improve your Total Reactions metric?
Post consistently and when your audience is most active to increase the number of opportunities a post has for engagement. Interact with your audience through replies and comments as well.

How frequently should I track this?
Track and log all of your reactions at least once a week to stay informed, while also reporting your analysis at least once a month to keep your campaign on the right track.