Video Watch Time

What is Video Watch Time (Minutes)?
The cumulative duration of video playback in minutes from all Views, including replays and Views from non-unique users, on a single video post gives you video watch time.

Where should I find Video Watch Time (Minutes)?
Utilize Meta Business Suite and navigate to Insights. From Content, click on Minutes Viewed.

Why is Video Watch Time (Minutes) Important?
A higher Watch Time means content is resonating more with the audience, signaling a higher success rate for this campaign or content strategy.

How to improve your Video Watch Time (Minutes) metric?
Consider employing more of a narrative structure in your videos and telling a story that keeps your audience’s attention from beginning to end. Promote an exciting or informative conclusion in the introduction to hook your audience and keep their attention until the end.

How frequently should I track this?
Track Video Watch Time weekly and report on it monthly.