Organic Impressions

What are Organic Impressions?
Organic impressions on an Instagram post are the number of times this post appears in a user newsfeed without boosted or paid promotion.

Where should I find Organic Impressions?
To find the organic impression stats for a single post on Instagram, navigate to the post you want to analyze, then select “View Insights.”

Why are Organic Impressions important?
Impressions on an organic post are extremely helpful in understanding what your audience truly cares about.

How to improve your Organic Impressions metric?
By consistently posting, trying new tactics, and adhering to what your analytics are telling you, you’ll be more prepared for success in the future.

How frequently should I track this?
Organic impressions, like most metrics, should be tracked and reported weekly or monthly to stay well informed of the strategy you’re conducting.