Organic Shares

What are Organic Shares?
Instagram Organic Shares are when users repost content on their own accounts directly from another user, therefore exposing the content to a new set of followers.

Where should I find Organic Shares?
From your profile home page, click on the menu icon (the three lines) in the top right of your screen and select Insights. For post analytics, scroll down on the “Insights Overview” page and click on “Content You Shared.” Select and adjust the “Metric” menu in the top center to “Shares.”

Why are Organic Shares Important?
An increase in Organic Shares indicates that your campaign strategy is successful, and your content is worthy of a wider reach from Instagram’s algorithm.

How to improve your Organic Shares metric?
Try incorporating humor, relatable themes, trending topics, as well as useful and informative content to spark more shares. Interactive content such as quizzes and polls can improve Organic Shares as well.

How frequently should I track this?
Tracking and reporting shares over a weekly and monthly basis is appropriate for analyzing trends over time.