Post Impressions

What are Post Impressions?
Impressions are the number of times a post has been seen, or seen again by the same users, in total.

Where should I find Post Impressions?
From your profile page, find the menu tab in the top right of your screen and select Insights. Navigate towards the bottom of your screen and click Impressions.

Why are Post Impressions Important?
Tracking Impressions by post allows you to compare campaign strategies in a clearly understandable way. Impressions are a basic but valuable reference for comparing content performance from different strategies and highlight what is resonating most with your audience.

How to improve your Post Impressions metric?
By comparing Impressions performance of multiple posts, you can see what is resonating with your audience, and what you should continue to do more of.

How frequently should I track this?
While you can track post impressions on a day-to-day basis, it’s ideal to report on Post Impressions for Instagram weekly and monthly.