Reels Play

What are Reels Plays?
Instagram defines “Plays” as a video session with at least 1 millisecond of playback. Reels Plays are any time a user starts to play, or replay, a Reel after the initial impression is counted. Reels Plays are the total number of plays and replays combined.

Where should I find Reels Plays?
To view the total number of Reels Plays across Reels posts, use the Insights function. You can also access Reels Plays from your profile page.

Why are Reels Plays Important?
Reels Plays are a great way to understand basic engagement and create visibility on the Explore page, potentially reaching more non-followers with our content.

How to improve your Reels Plays metric?
Along with adhering to what has worked well in the past, stay current with trends, use relative and popular hashtags, post consistently, and collaborate with other creators.

How frequently should I track this?
Track and catalog Reels Plays based on a weekly or monthly reporting period to get the most bang for your buck.