Stories Taps Forward

What are Stories Taps Forward?
The number of times viewers tapped forward (on the right) to view the next Story in your series.

Where should I find Stories Taps Forward?
From your profile home page, click on the menu icon (the three lines) in the top right of your screen and select Insights. Find the “Content You’ve Shared” section and click on “Stories.” Select “Navigation” and open “Taps Forward” to see your metric analytics.

Why are Stories Taps Forward Important?
A high number of Taps Forward indicates your content isn’t holding your audience’s attention, while a low number of Taps Forward could indicate your content is capturing that attention. Taps Forward is a helpful tool when grading posts and deciphering what is truly resonating.

How to improve your Stories Taps Forward metric?
Publish content that aligns with your audience’s preferences and optimize the duration of your Story, limiting longer Instagram Stories that allow more opportunities for your audience to become disengaged and Tap Forward.

How frequently should I track this?
For reporting purposes, you can track your Taps Forward metric weekly and monthly, and for individual campaigns.