Story Impressions

What are Story Impressions?
Story Impressions are the total number of times your Story has been seen. This number includes multiple views from the same users.

Where should I find Story Impressions?
From your profile page, select the menu icon (the three lines) in the top right of your screen and select Insights. Scroll down to “Content You Shared” and click “Stories” to find your Instagram Story Impressions.

Why are Story Impressions Important?
Instagram Story Impressions offer detail into the overall visibility of your content, helping creators understand what’s working in their campaign through information on their reach beyond Followers.

How to improve your Story Impressions metric?
Comparing Impressions from multiple Instagram Stories using differing campaign strategies will highlight what’s resonating with your audience the most.

How frequently should I track this?
Weekly and monthly reporting keeps you up to date with what’s working in your campaign.