Total Engagements

What are Total Engagements?
Total Engagements on LinkedIn refer to the combined actions users take on your content, including likes, comments, shares, and clicks.

Where do I find Total Engagements?
To find Total Engagements on LinkedIn, go to your LinkedIn Page, click on Analytics → Updates. Here, you’ll see the total number of engagements (likes, comments, shares, and clicks) for each post. This feature is available for Company Pages, not personal profiles.

Why are Total Engagements Important?
Total Engagements on LinkedIn are important because they measure how actively people are interacting with your posts, and indicate the level of interest and relevance your content has for your audience. High engagement is a sign of strong content performance and audience connection.

How to improve your Total Engagements metric?
To improve Total Engagements on LinkedIn, post high-quality, relevant content with visuals and encourage interaction through questions or calls to action. Post consistently, engage with your audience, and use relevant hashtags to increase visibility. Leveraging LinkedIn features like polls and videos can also boost engagement.

How frequently should I track this?
You should track Total Engagements on LinkedIn monthly to monitor content performance and identify trends over time.