thelongstatic Carpet's rolled. #TheLongStatic
For media & entertainment
Analytics that know what's on screen
For streamers, studios, networks, and publishers whose content calendar is a release slate. Measure watches every post — and logs the shows, talent, tentpoles, and brand partners in it, automatically.
Used by some of the biggest media companies in the world.
Used by some of the biggest media companies in the world —
The problem
Premiere night doesn't wait for your tag taxonomy
One premiere floods every account you run — trailers, clips, talent press, branded tie-ins — across brand, show, franchise, and talent handles. By Monday, someone wants premiere-week numbers, title-level breakdowns, and proof for the launch partner. Manual tagging was never going to survive the slate.
The difference · Content Lens
Content Lens speaks entertainment
Most analytics tools count views. Content Lens watches the content. It's the AI classification layer inside Measure — it knows a cold open from a red-carpet interview, recognizes who's on camera, and spots the brand partner in the shot. Every post, on every platform, classified automatically.
Shows & franchises
Every series, film, and franchise in the frame or the caption — flagships, spin-offs, and the clips channels feeding them.
- Title detection
- Franchise rollups
- Competitor titles
Talent & creators
Who's actually on camera — hosts, cast, anchors, guests, and the creators you collaborate with.
- Cast & hosts
- Guests & cameos
- Creator collabs
Tentpoles & moments
Every post mapped to the moment it fed — no hashtag discipline required from anyone.
- Premiere week
- Season finale
- Trailer drop
- Awards season
- Election night
Promoted brands & partners
Branded content, product placement, and paid partnerships — with disclosure receipts.
- Brand detection
- Ad detected
- Disclosure methods
Shows, talent, tentpoles, and brand partners are just the start — Content Lens reads 40+ dimensions on every post: format, tone, language, on-screen text, full video transcripts, and more.
Explore Content Lens Archer × Measure MCP
Ask Archer what the slate is doing
Archer is the AI agent inside Measure Studio — and it reasons over everything Content Lens just classified. Every show, talent moment, and tentpole across your handles, benchmarked against your history and ready to question. Premiere-week answers in seconds, not a data pull.
Archer is built into Measure Studio on every plan. And through the Measure MCP, the same analyst answers inside Claude, ChatGPT, or any MCP client your team already uses.
What changes
What media teams get from Measure
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Report by franchise, not by handle.
Roll posts up by show, film, vertical, or talent — across every account that touched them. Each franchise gets its own dashboard, benchmarks, and targets.
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Branded-content proof on tap.
Content Lens flags every post a partner appears in — logo, product, or paid tag. Renewal decks build themselves, in your branding, with the receipts attached.
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Benchmark the whole category.
Track rival networks, streamers, and the publishers in your lane. See where you rank on every format — and which of their plays are worth stealing.
See your slate, classified.
14-day trial · No credit card · Content Lens on from day one.
Who it's for
Streamers. Networks. Publishers.
Streamers & studios
Social media analytics for the release slate.
Every title's full social footprint — brand, franchise, and talent handles — rolled up per release, from trailer drop to season finale.
- Roll up every title across every handle
- Benchmark premieres against the back catalog
- See which talent moves the audience
Networks & broadcasters
Social media analytics for shows and talent.
Shows, hosts, and day-parts tracked like the franchises they are — with morning-after recaps programming can actually act on.
- A dashboard for every show and host
- Tentpole reporting, upfronts to finale
- Clips benchmarked across every platform
Digital publishers
Social media analytics for the always-on newsroom.
Verticals, series, and formats benchmarked across every platform — and branded content proven with receipts, not screenshots.
- Benchmark every vertical and series
- Spot formats before they plateau
- Partner recaps with real numbers
From credits roll to Monday's meeting.
14-day trial · No credit card · Connect your accounts in minutes.