We've all heard of Reels and IGTV by now (Instagram's answer to TikTok and YouTube).
Once you upload a video to Reels or IGTV Instagram gives you some data about its performance, but not much. These in-app metrics are difficult to manage without post search, do not give you any indication of what worked or did not work, and don't give you any daily or hourly data on a time series.
That's why we're stoked to announce that our Instagram analytics just got a lot juicier - Measure Studio now supports IGVT and Reels analytics to make your experience that much better.
As one of the first social media analytics tools to include Reels and IGTV metrics, we’ve taken those elementary analytics and made them better with:
Viewing your data on a time series, hourly for the first 72 hours, and daily thereafter.
Automated benchmarking so you can track all your Reels and IGTV metrics across multiple accounts and easily see how they’re performing.
Post and metric comparisons so you can see what’s working and what isn’t. Likes versus view counts? Yes, please!
Automated grouping for easy organization.
Easy post search and exporting for simple day to day insights.
Happy measuring!
Want to learn more? Sign up for a free 14 day trial (no card required) and start connect your Instagram accounts, or schedule a demo.