Completion Rate

What is the Completion Rate?
Snapchat Completion Rate refers to the percentage of users who watch your Story or Spotlight post from start to finish, compared to the total number of users who started watching it.

Where do I find Completion Rate?
Completion Rate on Snapchat is found on your profile under Insights, where you'll see the Completion Rate for each Story or Spotlight post, showing the percentage of users who watched your content from start to finish.

Why is Completion Rate Important?
Completion Rate on Snapchat is important because it helps measure how engaging and captivating your content is, as a higher completion rate suggests that viewers are more likely to stay engaged throughout the entire post.

How to improve your Completion Rate metric?
To improve Completion Rate on Snapchat, create engaging and attention-grabbing content right from the beginning to keep viewers interested. Keep your Snaps concise, use interactive features, and maintain a consistent posting schedule.

How frequently should I track Completion Rate?
Track Completion Rate for specific pieces of content or campaigns, and analyze monthly on your social media report.