Est. Total Gross Revenue Snap Sold

What is Est. Total Gross Revenue - Snap Sold?
Est. Total Gross Revenue - Snap Sold refers to the estimated revenue generated specifically from ads that Snapchat has sold directly through its own ad sales platform. This metric tracks the income earned from Snap's ad products, such as Snap Ads, that were sold and managed directly by Snapchat.

Where do I find Est. Total Gross Revenue - Snap Sold?
To find Est. Total Gross Revenue - Snap Sold log in to Snapchat Ads Manager and navigate to your campaigns or performance reports to view revenue generated from ads sold directly by Snapchat. This feature is available for business accounts and advertisers.

Why is Est. Total Gross Revenue - Snap Sold Important?
Est. Total Gross Revenue - Snap Sold is important because it provides insight into the earnings generated through Snapchat's internal ad sales efforts.

How to improve your Est. Total Gross Revenue - Snap Sold metric?
To improve Est. Total Gross Revenue - Snap Sold, optimize your ad campaigns by refining your targeting, testing different ad formats, and using engaging creatives. Increase your ad spend strategically to reach a broader or more relevant audience, and regularly analyze your performance to adjust bids and placements for better results. You should also leverage Snapchat’s advanced ad tools, like audience insights and A/B testing, to maximize ad effectiveness.

How frequently should I track Est. Total Gross Revenue - Snap Sold?
You should track Est. Total Gross Revenue - Snap Sold as part of your monthly social report or for individual campaigns to understand how your audience is growing over time.