Topsnap Watch Time

What is Topsnap Watch Time?
Topsnap Watch Time on Snapchat refers to the total amount of time users spend watching your most popular Snaps or Stories. This metric helps you gauge how engaging and compelling your top-performing content is by showing how long people are staying tuned in.

Where do I find Topsnap Watch Time?
Topsnap Watch Time can be found on your profile in Insights to view the total watch time for your top-performing Snaps or Stories.

Why is Topsnap Watch Time Important?
Topsnap Watch Time is important because a higher watch time indicates your content is captivating and holding viewers' attention for longer periods.

How to improve your Topsnap Watch Time metric?
To improve Topsnap Watch Time create engaging content that keeps viewers interested throughout the entire video. Keep Snaps concise, use eye-catching thumbnails, and include interactive features to maintain engagement. Posting consistently and tapping into popular trends or storytelling keeps viewers watching your content longer.

How frequently should I track Topsnap Watch Time?
Track Topsnap Watch Time as part of your monthly social reports or for specific posts and campaigns to understand performance in greater detail.