Video Watch Time

What is Video Watch Time?
Video Watch Time on Snapchat refers to the total amount of time users spend watching your video content, such as Snaps or Spotlight posts.

Where do I find Video Watch Time?
Video Watch Time on Snapchat can be found by going to your profile and selecting "Insights" if you have a public profile. In Insights, you can view the total watch time for your Stories and Spotlight videos, including average watch time per view.

Why is Video Watch Time Important?
Snapchat Video Watch Time helps measure the level of engagement with your videos, indicating how long viewers are staying tuned in to your content. A higher watch time suggests that your videos are more engaging and able to hold the audience's attention.

How to improve your Video Watch Time metric?
To improve Video Watch Time on Snapchat, create engaging, attention-grabbing content that hooks viewers from the start. Keep videos short and captivating, use interactive elements, and incorporate popular trends. Posting consistently and promoting videos across other platforms can also help increase Video Watch Time.

How frequently should I track Video Watch Time?
Track Video Watch Time on Snapchat monthly or for specific videos to better understand performance.