Comments

What are Comments?
Comments are viewer generated messages that allow users to share their perspective about a video.

Where should I find Comments?
Comments are found directly beneath a video post.

Why are Comments Important?
Comments are one of the most direct forms of feedback. More comments on a post also appeals to the TikTok algorithm, furthering reach and future comment opportunities.

How to improve your Comments metric?
Ask your audience to share their thoughts, perspectives, or experiences. Utilize interactive posts like quizzes and polls, encouraging users to contribute answers in the comments.

How frequently should I track this?
Track comments closely to ensure you’re replying to your audience in a timely manner. Continue to log data weekly while reporting every 30 days.