Likes

What are Likes?
Likes showcase an affirmative vote of support that viewers can use to interact with a TikTok post.

Where should I find Likes?
From your profile page, select Creator Tools and navigate to Analytics. Likes are found beneath the Overview tab.

Why are Likes Important?
Likes are the most direct approval from your audience on a post. A higher Likes metric indicates viewers find this content engaging and beneficial.

How to improve your Likes metric?
Increase reach to give posts more opportunities for engagement. Appeal to your audience and listen to the data to improve quality. Utilize trending audio and hashtags, and interact with your audience through comment replies.

How frequently should I track this?
Allow 48-72 hours for organic user reaction before logging data. Deliver analysis monthly.

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