Shares

What are Shares?
Shares is a measurement of the total number of times a video has been shared by a user who wasn’t the original poster.

Where should I find Shares?
Found within TikTok Analytics in Creator Tools. It’s also found in the Key Metrics tab.

Why are Shares Important?
Shares are an excellent indicator an audience is engaged. When a user shares a post, they’re taking ownership of the video, connecting their identity to your content.

How to improve your Shares metric?
Appeal to your audience and provide value. Utilize trending audio, songs, and themes.

How frequently should I track this?
Follow for each campaign, logging data weekly, and reporting monthly.