Video Views

What are Video Views?
A View is tallied when a user watches at least one second of a video. Video Views are a basic measurement of how many times a video has started to play.

Where should I find Video Views?
Directly from the post itself, in the bottom left corner when viewed on your profile.

Why are Video Views Important?
They’re a direct indicator of how many times your content has been seen, allowing you to gauge the effectiveness of a particular campaign strategy. A higher metric here will lead to furthering your reach by appealing to the TikTok algorithm as well.

How to improve your Video Views metric?
Utilize trends, post consistently and when your audience is most active, engage with your users with different post formats, and use appropriate hashtags or trending sounds for your niche.

How frequently should I track this?
Track at least once a week and report monthly.