Video Watch Time

What is Video Watch Time (Minutes)?
Video Watch Time is a measurement in minutes of the total duration users have spent viewing a piece of video content on TikTok.

Where should I find Video Watch Time?
Video Watch Time is an available metric to track within TikTok Analytics.

Why is Video Watch Time Important?
Video Watch Time is a way to gauge how long viewers are actually staying with a post. A higher Video Watch Time indicates this post is more successful in capturing your audience’s attention.

How to improve your Video Watch Time metric?
Optimize video length based on your audience, but the most ideal TikTok length is between 10-35 seconds. Utilize trending sounds, interactive elements, and employ a storytelling structure to keep them interested.

How frequently should I track this?
Track weekly and report once every 30 days.