Engagement Rate

What is Engagement Rate?
The rate at which users actively engage with content gives you the measure of engagement rate.
Engagement Rate = (Likes + Shares + Retweets) / (# of Followers)

Where should I find the Engagement Rate?
Utilize Twitter Analytics for Engagement Rate metrics.

Why is Engagement Rate Important?
Engagement Rate measures how effective a campaign is, indicates how a brand is resonating, and identifies which types of content are most engaging.

How to improve your Engagement Rate metric?
Ask followers to actively engage and share content to further reach more opportunities for engagement. Cross-post onto platforms with a large following.

How frequently should I track this?
Track once a week and report once a month.