Follower Growth

What is Follower Growth?
Follower growth is the rate at which an account is gaining, or losing, followers over a specific period of time.

Where should I find Follower Growth?
This is found on the Follower Growth card within the Audience section of the Twitter Analytics dashboard.

Why is Follower Growth Important?
It directly measures how well your campaign is expanding its reach, potentially leading to more brand awareness and user engagement, building credibility, and appealing to the algorithm.

How to improve your Follower Growth metric?
Post frequently to stay relevant and visible. It’s also important to post when your audience is most active. Collaborate with influencers and other brands to expand this as well.

How frequently should I track this?
Track and log Follower Growth every 7 days. Report every 30 days.