Impressions

What are Impressions?
Impressions are the total number of times a tweet, or post, has been viewed on X.

Where should I find Impressions?
The Impressions metric can be found on the Twitter Analytics dashboard.

Why are Impressions Important?
It directly measures how many times content has been seen.

How to improve your Impressions metric?
Adhere to a social media calendar to organize frequent posting activity when your audience is most active with the platform. Cross-post X content onto other platforms, collaborate with popular creators or influencers, and continue to improve quality.

How frequently should I track this?
Track at least once a week and report at least once a month.