Total Likes

What are Total Likes?
The total number of times users have clicked on the heart icon, signalling a Like, on a campaign’s post measures total likes.

Where should I find Total Likes?
Total likes for each post are located directly beneath the content itself, identified by the heart emoji.

Why are Total Likes Important?
Total Likes measure the amount of people who have actively appreciated and approved of a post’s content and quality. More likes directly signals a post is improving and moving in a positive direction.

How to improve your Total Likes metric?
Listen to user feedback and adhere to metric analysis to actively improve post quality while tailoring content specifically to appeal to your audience. Post consistently and when your followers are most active for more opportunities.

How frequently should I track this?
Follow daily to stay in tune with users and how they’re interacting with your content. Continue to log data weekly while reporting monthly.