Total Link Clicks

What are Total Link Clicks?
Total Link Clicks are the number of times users have pressed a link in a post, driving traffic to an outside webpage or platform.

Where should I find Total Link Clicks?
Found within the Twitter Analytics section of the Creator Studio on your X page.

Why are Total Link Clicks Important?
Total Link Clicks directly represent user engagement with link posts. A higher Link Clicks metric indicates a campaign was successful in driving traffic to a platform or website, and should be continued.

How to improve your Total Link Clicks metric?
Post when your audience is most active to increase the number of engagement opportunities and overall reach. Encourage users to interact and click the link. Use relevant hashtags, collaborate with popular creators and influencers, and place your link early in the post to combat short attention spans.

How frequently should I track this?
Track Total Link Clicks data weekly while remembering to report once a month for deeper analysis.