Total Profile Clicks

What are Total Profile Clicks?
Total profile clicks is the sum of times a creator or brand profile, username, or profile picture are tapped by users.

Where should I find Total Profile Clicks?
Found in the Analytics section of the Creator Studio.

Why are Total Profile Clicks Important?
Total Profile Clicks indicate interest in a campaign. A higher number indicates the current campaign is increasing user engagement and should be continued.

How to improve your Total Profile Clicks metric?
Call on followers and new users to access your profile for more information about you. Choose an alluring profile picture and an interesting username to attract attention. Post frequently and consistently to remain relevant.

How frequently should I track this?
Check data every 7 days. Continue to report for campaign analysis every month.