Video Views

What are Video Views?
The total number of times a video was played for at least two seconds by X users. The user must have at least half of the video frame on their screen for the view to count.

Where should I find Video Views?
Video Views can be found within the Twitter Analytics dashboard, as well as Media Studio Analytics.

Why are Video Views Important?
Another measurement of reach and user engagement with a brand’s content that can indicate campaign efficiency and total brand awareness. A video with more Views implies your campaign is headed in the right direction and is improving in quality.

How to improve your Video Views metric?
Collaborate with popular X influencers, other brands, and creators to further your reach. Cross-post content onto other platforms to drive traffic back to X.

How frequently should I track this?
Track and log data at least once a week and report every 30 days.