Estimated CPM

What is Estimated CPM?
Cost Per Mille or Cost Per Thousand is the estimated cost for every 1,000 impressions.

Where should I find Estimated CPM?
Access the browser version of YouTube Studio and select Advanced Mode. Select the Views by Content tab and adjust the metric filter to CPM.

Why is Estimated CPM Important?
CPM identifies the value of a creator or brand’s content and audience, determining how much advertisers are willing to pay to advertise on their channel. A higher CPM translates to higher total revenue.

How to improve your Estimated CPM metric?
Improve your CPM by becoming more attractive to the almighty YouTube algorithm. Use relevant and buzzy titles, work on improving engagement metrics like Shares, Views, Likes, Watch Time, and Watch Time Percentage.

How frequently should I track this?
Check and catalog CPM once every 7 days, and report every 30 days.