Estimated RPM

What is Estimated RPM?
Revenue Per Mille (Thousand) measures estimated income for a channel for every 1,000 Views. It’s a cumulative count of all revenue streams, including ads, YouTube Premium, and channel memberships.

Where should I find Estimated RPM?
RPM = (Estimated Earnings / Video Views) X 1,000

Why is Estimated RPM important?
RPM is an estimation of a campaign or brand’s financial health. A higher RPM will signal your brand is resonating.

How to improve your Estimated RPM metric?
Ensure your content is ad-friendly, avoiding excessive profanity or violence to appeal to more advertisers.

How frequently should I track this?
Track Estimated RPM weekly and report at least once a month.