Likes

What are Likes?
A positive vote of affirmation from a user on a piece of content.

Where should I find Likes?
Directly above Views and below the video itself, beside the “thumbs up” icon.

Why are Likes Important?
Likes are a direct source of affirmation that the content posted is of high quality, and signals an inherent need is being met, enticing the algorithm to amplify the content.

How to improve your Likes metric?
Focus on evergreen material that appeals to a larger audience. Use relative hashtags and titles, a thumbnail that depicts an important piece of your video, and interact with engagements.

How frequently should I track this?
Give videos 48-72 hours to breathe before making decisions based on Likes. Track and report weekly and monthly.