Monetized Playbacks

What are Monetized Playbacks?
Tracked when a user sees one or more ads while viewing a creator’s video. Not all Views show ads to the viewer. Monetized Playbacks are Views that do.

Where should I find Monetized Playbacks?
In YouTube Studio navigate to Analytics. Then in the Revenue tab, select the Estimated Monetized Playbacks metric.

Why are Monetized Playbacks Important?
A higher Monetized Playbacks number signifies your campaign strategy is headed in the right direction and you’re catching the eye of the YouTube algorithm.

How to improve your Monetized Playbacks metric?
Post consistently and interact when your audience is most active to encourage higher Engagements and Views, increasing opportunities for more ads. It’s also important to post longer videos.

How frequently should I track this?
Track Monetized Playbacks weekly and report monthly.