Net Subscribers

What are Net Subscribers?
The total number of users who have chosen to be members of a channel by subscribing.

Where should I find Net Subscribers?
From YouTube Studio select Dashboard then Net Subscribers.

Why are Net Subscribers Important?
Subscribers are more loyal than average users. An increase in Net Subscribers correlates to an increase in every metric that appeals to the algorithm. It also signals your campaign is working well and your content is resonating with a larger audience.

How to improve your Net Subscribers metric?
Encourage your audience to subscribe to your channel. Post consistently and focus on higher quality content to give them a reason to stay intrigued, active, and on the lookout for future posts. Collaborate with influencers and popular creators/brands to reach a new, wider audience of potential subscribers.

How frequently should I track this?
It’s important to track subscribers per video or campaign, as well as every week and month for reporting.