Shares

What are Shares?
A measurement of the total number of times a video or piece of content has been posted to another platform.

Where should I find Shares?
From the browser YouTube Studio profile page, select Content. Find the video or post intended for measurement and click on it. From Video Details, select Analytics from the menu bar. Scroll down on Overview and select See More beneath the Views graph. Adjust the metric to Shares.

Why are Shares important?
Shares are a great way to increase Reach, Views, and other metrics that encourage interactions and appeal to YouTube’s algorithm. An increase in Shares confirms your campaign strategy is working.

How to improve your Shares metric?
A call to action is a great way to encourage Shares. Collaborating with other brands is another great way to tap into a wider audience.

How frequently should I track this?
Tracking weekly and reporting every 30 days will keep you informed of how campaigns are performing.