Total Engagements

What is Total Engagements?
The cumulative number of Views, Likes, Comments, Shares, or any other type of interaction that users have with a brand or creator’s channel.

Where should I find Total Engagements?
From YouTube Studio, select Analytics and click on the content you wish to track. From Video Analytics choose Engagement.

Why is Total Engagements Important?
Engagement measures how interactive and involved an audience is with your content. Higher engagement signals that the channel’s content is high quality.

How to improve your Total Engagements metric?
Employ a call to action, encourage followers and viewers to Like, Subscribe, and Share. Post when your audience is most active and collaborate with other brands to capitalize on their organic audience.

How frequently should I track this?
Track Total Engagements for the lifespan of each campaign, while also reporting monthly to follow trends and changes in audience behavior.