Video Views

What are Video Views?
The total number of times a video post has been seen, including repeat users. YouTube’s definition of a View entails that the user selects “play” and intentionally starts to watch the video, and then watches at least 30 seconds.

Where should I find Video Views?
From YouTube Studio, select Content from the bottom menu bar and adjust the Type to filter by Videos. Views are counted directly beneath each post to the right of the bar chart icon.

Why are Video Views Important?
A higher Views count on YouTube will speed a brand’s channel growth, offer more opportunities for new subscribers, and drive higher ad revenue. It also shows that the current campaign strategy is resonating more with your audience than previous ones, and that you’re headed in the right direction.

How to improve your Video Views metric?
Focus on improving the quality of your videos by listening to and acting on the analytics to find what works. Use short and catchy titles and make sure the thumbnail is bold and representative of your video.

How frequently should I track this?
Log metrics after the first 48-72 hours to better understand initial feedback. It’s also beneficial to track and record weekly and monthly.