Video Watch Time

What is Video Watch Time?
The total cumulative amount of time users have spent watching a video post.

Where should I find Video Watch Time?
From within YouTube Studio, select Content from the bottom menu bar and adjust the Type in the top left to Videos. Select a post and tap on Analytics. Towards the top, swipe right on Views and select Watch Time.

Why is Video Watch Time Important?
Watch Time data is arguably more valuable than Views as a higher Watch Time indicates this content kept the audience engaged for longer and resonated more with viewers.

How to improve your Video Watch Time metric?
Post relevant, engaging content. Adhere to previous analysis to reach higher quality content. Post when your audience is most active. It’s beneficial to organize your videos in a playlist to encourage users to stay on your channel.

How frequently should I track this?
Track once a week, as well as monthly to stay in tune with data trends.